One-third of Google searches have local intent, triggering map results and the coveted "local pack" or "map pack". A significant 42% of users engage with these local results, and 60% of smartphone users directly contact businesses via the local pack. To capitalize on this, we'll expertly optimize your Google Business Profile (GBP), giving you a competitive edge on Google Search and Maps, and increasing your visibility to local customers.
Achieving consistent organic demand for a single location in a competitive healthcare niche can be a significant challenge. Scaling this across multiple locations can be overwhelming, leading to diluted efforts without a clear strategy. Our expertise spans local web strategy for healthcare brands with hundreds of nationwide locations, enabling us to craft a balanced approach that drives incremental organic growth for each location, ensuring a strong online presence across your entire network.
Citations, which are online mentions of your brand's name, address, and phone number (NAP), are a crucial aspect of local SEO. Although Google's algorithm specifics are not publicly disclosed, evidence suggests that NAP consistency is a ranking factor. As a Yext Certified Partner, we can help you establish a strong online presence by building new citations, cleaning up existing ones, and suppressing duplicates. Additionally, we'll list your locations on niche directory sites that already rank for relevant keywords and markets, further amplifying your visibility. Our expertise scales for multiple locations, ensuring consistency and accuracy across the web.
Backlinks from locally prominent websites are a key ranking signal for Google, particularly crucial for healthcare brands and other YMYL (Your Money or Your Life) websites. However, it's essential to approach link building strategically, as buying links violates Google's guidelines and can lead to penalties, potentially removing your website from search results. Our expertise helps clients earn and attract high-quality links from reputable websites, ensuring a safe and effective local link building strategy that enhances their organic presence without risking penalties.